Holtvogt Sand + Gravel

A full logo and brand refresh built to bring consistency and professionalism to every corner of the business. The rebrand set the foundation for updated signage across their trailers, heavy equipment, and building — creating a cohesive, modern presence that reflects their work quality and reputation.

The project focused on modernizing the company’s visual identity while maintaining the trust and recognition they’d built over time. By establishing a consistent brand system, Caracal Creative made it easy for the client to extend their new look across every application — from printed materials to fleet and facility signage — ensuring brand recognition wherever their equipment is seen.